The first step after auditing his website’s SEO performance was to transfer it to our platform. Then we worked on optimising the pages, tweak the layout to align it with the latest user experience best practices and also to create a clear brand message.

After scrolling down the parallax effect keep the experience exciting and also provides details and links to both in person and online training details so ready-to-buy readers can find the info they need.

The visual design elements tell us clearly we need to make a choice before moving on to find out more details. If a reader decides to scroll down anyway, they will be hooked up with a fiction story about the founder of the system and yet another footer full of useful info. The website visitor also will have the chance to search for the info needed.

After choosing the goal, the website visitor will be directed to a landing page which will have all products and services listed that can serve that goal to be achieved.

While the amount of options may cause analysis paralysis for the faint hearted who have just realised they have a problem to solve, people who know what they need and are ready to commit or buy a specific product will be able to find it quickly and take the next step. 

Robert brought his logo, so we created the layout and the design elements around the colour and the brand feeling that it represents. The visuals used were designed to highlight the online coaching features so that the visitor understands immediately what the RCotterillPT services offer.

We used his brand colors to make the website look clean and organized and placed keywords strategically in the header, subheader and in key paragraphs to boost his SEO ranking.

I love the simplicity of this site so much we features it on our very own list of best personal trainer websites.

One thing I highlight often is that your personal trainer website is best built with purpose with the target audience in mind. It’s primarily a lead generating online marketing tool and as such anything extra can be a distraction.

Tim does a great job of attracting people who are looking for a system to accompany their training and help them get to their goals.

For example, unlike most personal trainers, Joe can jump straight in to asking for the sale.

The man has done a great job with his marketing team in building his audience and his strategy now seems to be built on ready-to-buy clients. You can still find all the standard options in the navigation, but they come after the testimonials and product sales CTAs.

The main difference is the use of colors, shapes and more sophisticated elements to appeal mostly to female clients while letting her personality shine through.

​Stephanie has 1M followers on Instagram and her bio is linked to this website. This way once she has had enough interest to deem the program worthwhile to be launched, she can make her next move and cash-in on this strategy.

The content he puts out is always high quality and the pictures are captured to showcase the variety of ways his trainers can help prospects achieve their goals while keeping their Londoner image intact.

Notice that the footer is ready to meet the new GDPR regulation guidelines by informing website visitors about how their data will be handled by the website owner and also gives any trainers a chance to check career opportunities.

​Both the header and the sub-header was worded to help Allan’s website rank higher in search results for his keywords.

I believe that a personal trainer’s best marketing strategy is getting results for their clients and showing them to their prospects. You can have the best copy and amazing pictures on your website, but if you can’t support your claims, people will keep searching until they find a trainer or a company that can. 

Up Fitness know this and make the most of their client success stories in their marketing.

Attending the masterclass promises free access to a Guide that would normally cost money. It’s all about value first for those that want to get in shape on a busy schedule.

The first thing you see upon scrolling is more info about Gordon, success stories and clear, easy to understand training packages.

What I particularly like about his header design is that the video option is available for those who would like to check it out, but this way it doesn’t disrupt the user experience by auto-playing as soon as the visitor landed.

The header has a clear message and call-to-action to encourage readers to take their next logical step on their fitness journey, His brand colors appear at several locations of the website but they stay subtle and keep the overall design clear.

The choice of brand colors and the colourful pictures are there to appeal to a specific female clientele and encourage them that  they too can achieve their fitness goals.

Jose has some pretty strong brand yellow colours that don’t often work well but they’ve been used in such a way that it’s not overwhelming and contrasts well with both light and dark backgrounds.

The site also has a strong and simple brand and very clear navigation.

The Book Appointment button leads straight to a calendar making it easy for people who are short on time or just want to speak with someone to get in touch easily.

While Forge Fitness isn’t the best personal trainer website design from an aesthetics point of view, it won me over with it’s simplicity and well used stock images.